Summary

Game Director and Design Leader with experience leading AAA, mobile, and new IP development. Proven track record of driving live service performance, scaling design organizations, and delivering successful products across multiple platforms.

Core Impact

  • Directed design for a $60M live service portfolio

  • Led 40+ designers across multiple disciplines

  • Achieved 95% team retention

  • Contributed to the most successful Battlefield launch to date

  • Shipped across AAA, mobile, and new IP development

Skills

  • Game Direction & Systems Design

  • Live Service & Monetization

  • Team Leadership & Organizational Design

  • Product Strategy & Agile Development

Experience

Design Line Director — Ripple Effect 2024 – Present

  • Lead an international team of 39+ designers across UX, systems, narrative, and technical design

  • Built structured evaluation and mentorship systems to scale team performance

  • Supported development on Battlefield 6

  • Contributed to large-scale cross-studio production and franchise delivery

Game Director — Pogo

  • Owned creative direction across live service platform and new development

  • Directed a $60M annual portfolio, improving engagement and monetization

  • Implemented rapid prototyping and iteration pipelines

  • Led internal and external teams delivering continuous content updates

Senior Designer — Star Wars: Galaxy of Heroes

  • Contributed to the design of a top-performing mobile live service title

  • Designed and tuned systems supporting long-term player engagement

  • Worked within a live operations environment with continuous content updates

  • Supported data-informed iteration and new content development

New IP Development (Red Crow/ Maxis )

  • Led designers working on multiple unannounced projects (Project Odin, Project Edison)

  • Explored new gameplay systems and product directions under high ambiguity

  • Supported early-stage design, prototyping, and concept development

  • Collaborated across disciplines to define new IP direction

Senior / Lead Designer — (Madden, NCAA)

  • Led design across multiple AAA sports titles, including Madden and NCAA Football

  • Owned systems such as Dynasty mode, Ultimate Team, and Franchise Mode

  • Led cross-discipline teams and mentored junior designers

  • Delivered features recognized for internal design excellence